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New in the House: Form&Seek Collective

Meet Form&Seek

Meet Golnar, Ruben and Bilge. They are 3 designers and good friends, and are initiators of Form&Seek. Form&Seek is a young collective of designers and right this moment they are presenting their work at the London Design Festival. We think Golnar, Ruben and Bilge have a very exciting story to share. Have a nice read!

FS_GroupPortrait_BWFLTR: Ruben, Bilge and Golnar

INTERVIEW

What is Form&Seek?

We are a dynamic collective of young designers. We gather designers who are interested in both the functional and poetic appeal of design and believe that objects have the power to communicate meaningful messages and new ways of looking at the world. By placing our work within the familiar framework of everyday life, we aim to innovate and provoke discussion.

 

 

Why did you start Form&Seek? 

We started Form&Seek in 2013 with a group of friends in London as a platform to show our work to the world and give creative talents the opportunity to do this. It is difficult for young designers to bare the cost of exhibiting and international design shows. We wanted to have this opportunity through sharing the costs and responsibilities in order to have our own shows. Through Form&Seek we are constantly creating an ever-evolving network of designers who are challenging design and looking at it from diverse perspectives. It allows us to have a place in the design through creating a context and environment of our own.

If you can define From&Seek in one word, what would it be?

FRESH – Form&Seek gathers the newest and freshest ideas together.

How many designers are part of Form&Seek?

It varies, we started with just 9 designers when we first showed in Istanbul Design Week in 2013. This year in London Design Festival we have 30 designers showing with us. Since 2013 we have created shows with 72 different talented designers.

How do you select designers to be part?

Form&Seek is by invitation only. We look at what sort of work the designers are doing and think about the process behind the work. If we find the process and material interesting and if the work fits the show theme we will invite them.

At this moment you are exhibiting at London Design Festival, what is the show all about?

We have two shows at London Design Festival. The show in Boxpark is based on the concept de-construct/re-construct. The work we have selected for the show play with this idea through the process involved in making the work. Here all the work on exhibition will be available to purchase as well, which is very exciting for anyone wanting new and unique design pieces. Our second show based on the same theme will be held at London Design Fair in the Truman Brewery. Both are within the Shoreditch Design Triangle.

What can we expect to see from Fom&Seek in the near future? 

Each year we are growing larger. We started with 9 designers and now we have tripled the amount of work and space needed. We have big plans for Milan Design Week now. We are now working on taking Form&Seek further from a collective of exhibitors making their own work to a brand which will hopefully be able to take on a collection of objects to produce under the F&S label. We would also like to have opportunities to curate other shows and spaces.

SHORT AND PERSONAL QUESTIONS

What is your best quality as a designer and what would you like to improve?  

  • Golnar: I feel I am open minded and don’t dismiss anything as impossible. I’d like to be able to turn more ideas into a reality.
  • Ruben: I am quite versatile and comfortable in different disciplines. I would like to improve my leadership skills as we are starting to grow as a studio.
  • Bilge: As designers we should be able to understand and create new human behaviors and habits. This all leads to stories that design objects tell and the user feel that they are part of the story. I believe in my work I am able to tell good stories. In the near future I would like to work with different mediums and scales to challenge myself.

What is the best part of being a designer in this decade?

  • Golnar: connection to the whole world. I love that we can travel the world doing what we do. Meet people from other cultures and influence and inspire one another.
  • Ruben: You have the freedom to build a company and do many things yourself that used to be very difficult to be done.
  • Bilge: I believe we live in an era that people understands and values design which i feel very lucky.

What are your biggest struggles as a designer?  

  • Golnar: keeping up
  • Ruben: To know when to stop and to know when to push something further.
  • Bilge: Designing process is always an emotional roller coaster, it actually doesn’t happen overnight. As a designer i need to play with the material understand the processes to be able to design. Since the craftsmanship slowly leaving the cities it is getting harder to be part of new craft techniques.

If the sky is the limit, where would you be in 10 years from now?

  • Golnar: Living a nomadic, creative life between continents.
  • Ruben: I would like to have a hub where design, art, music, food and theatre come together.
  • Bilge: In 10 year i would live in London and have a huge airy studio in a very green neighbourhood where i can make a big mess:).

The person I admire most in the whole world is…

  • Golnar: my parents
  • Ruben: Nelson Mandela
  • Bilge: Vincent Van Gogh

My favorite music artist or band is…

  • Golnar: I really like Joan Armatrading
  • Ruben: Mos Def
  • Bilge:

The most important thing in my life is…

  • Golnar: Love
  • Ruben: Golnar
  • Bilge: Family

My guilty pleasure is…

  • Golnar: Catching up on sleep
  • Ruben: Red Wine and cheese
  • Bilge: Chocolate

If I could have a super power it would be…

  • Golnar: teleport from Europe to Australia and back
  • Ruben: Flying
  • Bilge: Flicking my finger and getting what I want

My favorite city in the world is…

  • Golnar: Amsterdam
  • Ruben: London
  • Bilge: London so far but I need to see much more in the world to answer this, so ask me in 10 years

 

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