Véronique Baer combines the premium quality of her home country Switzerland and the experimental creative side of the Netherlands in her designs. She graduated from the Design School ECAL in Lausanne, Switzerland in 2011 and moved to the Netherlands in February 2013 where she founded her own design studio “Product Design – Véronique Baer“. Véronique’s designs are playful, simple and functional. She likes to experiment with different materials and functions and putting them in unusual contexts to approach a new product. After she opened up the space for creativity to the maximum, she reduces it to the most important aspects to keep the final product as simple and user friendly as possible. This leads to unique and surprising products with a strong character as for example the “BOUNCE” chair or the bookshelf “Kill Bill”.