The average person sleeps about 200,000 hours during his or her lifetime – over 22 years in total. This is too much for sleep to be taken lightly! Ööloom is a face blanket (or a sleeping mask if you will) that uses the ancient power of wild animals, because unlike humans, animals have never had any trouble sleeping. Wolves work tremendously hard, but also take resting very seriously. Every minute of sleep lost during the night is expertly balanced out with a series of well-timed naps over the course of the following day. Wolves find the full moon annoying, as it’s just too darn light out to get some decent shut-eye.
How Its Made
Ööloom sleeping masks are hand made in the north by a small army of lovely ladies. That means each Ööloom is as precious and unique as a snowflake on the elbow of a baffled owl. The face of the sleeping mask is made from the finest Estonian felt donated to us kindly by proud Latvian sheep. A thick layer of felt keeps the mask strong and warm – like a lumberjack’s cuddle. The inner lining is made from a soft flannel. Upcycling the flannel gives us an ever-changing variation of different designs, patterns and colours. Much like with the box of chocolates from Forrest Gump, you never know what you’re going to get. The added surprise, for which we don’t charge extra, adds to the magic of the product. We package the face blankets in pillow boxes, whispering kind words to them as we do so. Not a single Ööloom is shipped out without encouragement. This is the reason why they look so happy when they reach their new forever homes.